Managing a Large Editorial Department: Business Challenges and Team Motivation

How to introduce KPIs for editors, which text metrics to track, and what reports to present to stakeholders? And how to ensure that spreadsheets don’t kill employees’ motivation?

The speaker observes an interesting paradox: service-oriented creative teams in large corporations are expected to deliver concrete business results using inherently non-measurable methods. And the high level of self-awareness and creative mindset typical of editors and designers makes centralised performance management particularly challenging.

This talk explores how to maintain a healthy balance between corporate and individual goals. It will feature specific approaches, personal experience, and practical advice for professionals in the creative industry — from team members to team leads and their managers.