How the Brand Voice Sounds in Internal Documentation

In this talk, we’ll explore what a Tone-of-Voice (ToV) guide is and why a brand voice is crucial—even in internal documentation.

We’ll break down the core elements of a ToV guide, including product personality, brand language, and communication tone with users. All these components help shape a unique identity for your brand, both internal and external users.

We’ll also discuss how to identify your brand’s core values and reflect them in your documentation, making it not only informative but also representative of your brand’s character and product. For those without an established Tone-of-Voice guide, we’ll outline actionable steps to create one from scratch.